Surprisingly or not, the most popular search engine online is often updated to always come up with the best answers to users’ searches. To understand the nature and the reason behind these updates, we should first know how it works.
To be able to sort out billions of pages and come out with the best ones for your search, Google uses an algorithm. Think of it as a ‘magical’ formula the search engine uses sort out all the information you need according to the clues (keywords) you have put in. Last month Google made the next major algorithmic update since Caffeine – it now uses the Hummingbird algorithm. It provides faster results with special attention to the meaning of the whole phrase or sentence the user has put it, rather than separate words. This expansion of Google’s semantic capabilities takes complex searches on a whole new level.
Along with this important core update, the most popular search engine celebrated its fifteenth birthday with expanding the features and capabilities of its Knowledge Graph. Besides being always exhaustive on its answers, this ultimate info spot can now transform your searches into collections by adding visual contents to the search results. In this way it is much easier to find the right one if you search for a famous person, book, movie, building or a destination. A Knowledge Graph panel now appears next to the search results for a particular thing. In this way it is much more simple and easy to get all the information you need in one click.
Changing itself according to the users’ needs, Google slowly turns itself into a knowledge engine.